Confusing myself
March 10, 2025
Menu
I’m thinking that I might, might swop over the use of my two writing domains. I have this one (No magic beans) and my book (Of relevance). But I also have this nagging feeling that my book should be titled No Magic Beans, and my blog about all kinds of stuff I find interesting should be titled Of relevance.
For now, this is a bit of a mindfuck for me, and if I were to go with it I would need to deal with something akin to an identity loss. My book has been Of Relevance for quite some time, even if only in my head.
I need to think about this.
I bought this domain nomagicbeans.com a long while back. First I was going to use it to write about digital strategy, especially in the SaaS world. You gotta do the work, I was going to say. No such thing as magic beans. But then I didn’t go with it, (and I have no regrets). Then I wanted to use the domain to write about AI. It’s not magic, I wanted to say. If it’s magic you’re after, you have to combine AI with your personal unique brilliance. Both are necessary to succeed in the New World. But, there are 3,000 AI newsletters on Beehiiv alone, and there are many people
I turned 52 a couple of days ago, and decided to give myself the gift of “permission to write”. I’m not new to writing, but aside from a weekly newsletter for a very niche audience, most of the “writing” I do these days falls under the umbrella of “must write about this!” thinking, with very little actual output. That’s frustrating. There are pent up words that want to come out, but there is a moat of perfection that thwarts them. So that’s where the gift of permission comes in, conquering expectations. I am now allowed to write stuff that is not fully formulated, not fully thought out, not perfect. The